In today’s climate of volatile market prices,environmental restrictions
and pressure on farm incomes generally,it is vital that fertiliser,as one
of the key farming inputs,is managed as precisely and efficiently as possible.Precise
Crop Nutrition is at the forefront of using the latest precision farming
technology to ensure this is achieved and our clients enjoy the benefits
of independent advice to enable them to increase yields, save money and
maximize profitability as well as taking care of the environment.
Robin Thompson: a long career in the fertiliser industry,latterly
with Kemira GrowHow.Roles included R&D,marketing,and technical advice.Involved
with developing and introducing LORIS precision farming software.Acts as
chairman for BASIS in their examinations for FACTS (Fertiliser Advice and
Certification Scheme) and the Soil and Water Management Certificate.
Dr Pooley has a degree in agricultural and environmental science, and has over thirty years experience working in both the environmental and agriculture sectors. Dr Pooley has specialised in the application of remote sensing and Geographic Information Systems (GIS). He has managed image acquisition and processing for Precise Crop Nutrition and before that SkyFarm Ltd from which the current service developed.
